Results for 2007 is All Fun and Games for Earth-Friendly Board Game Publisher
Green consumer trends mixed with growing concern for toys from overseas prove beneficial for new U.S. publisher and distributor of 11 eco-friendly board games

/Minnesota News Articles/ - SAINT PAUL, MN, January 17, 2008 -- Repeated toy recalls during the second half of 2007 coupled with continued consumer attention to matters of climate change help increase 4th quarter sales for eco board games at Kvale Good Natured Games, according to CEO Tony Kvale.

"After the third recall in autumn of goods from China, we took the initiative to increase our in-house production of Head1Liners games, just in case shoppers were to shift to locally-made choices produced by our company" says Kvale. It proved a solid strategy with less than 200 games remaining with extra inventory efforts through Christmas.

A recent distribution partnership with Bioviva eco games allowed Good Natured Games to reach a wider age demographic this year. World-wide sales of the brands approached 100,000 units with the 2007 sales closing, including a 15% annual volume increase of Bioviva sales. "Remarkably," Kvale adds, "we experienced a late surge of nearly a thousand units the few weeks before Christmas primarily from new accounts, well after most retailer choices have been made for the holiday season."

Media reports on the eco-friendly product trends have added further exposure and demand to categories of environmental and social principle. Kvale Games found its Head1Liners reviewed on television news programs on nearly a weekly basis through the last few months of the year, primarily to report on its novel eco-friendly production.

Kvale Good Natured Games, LLC, of Saint Paul is the only eco-friendly publisher manufacturing board games in the U.S. with party concepts for mass market appeal. Launched November 18, 2006, brand-leader Head1Liners is a mainstream party game concept yet made with authentic sustainable methods and materials. Rather than a game about environmentalism, Head1Liners is an creative concept about writing news headlines. Players share 1 of the 386 curious "front page" photo cards in each round and write a headline intended to be most favored by fellow players.

Beyond green shops, gift stores, and book shops, Kvale is discussing placement options with national chains as well as promotional plans with TV channels developing "green" programming. The eleven games are also available online at www.HeadlineGame.com, by phone at 651-204-6781 or toll-free 866-254-1276.

Press Release Contact Information:

Tony Kvale
Kvale Good Natured Games, LLC
CEO
771 Parkview Ave
Saint Paul, Minnesota
USA 55117
Voice: 651.204.6781
Website: Visit Our Website