Worrell Presents at Participatory Design Conference 2008
Worrell researcher, Ryan Sohlden, presented at the biennial Participatory Design Conference 2008 in early October.


    MINNEAPOLIS, MN, October 26, 2008 /Minnesota News Articles/ -- Worrell researcher, Ryan Sohlden, presented at the biennial Participatory Design Conference 2008 in early October.

The conference invited international corporate, design and academic leaders to present findings in the field of Participatory Design. Mr. Sohlden shared methods used in Worrell's two-day Innovation Labs that facilitate collaborative brainstorming among professional creatives, clients, and other stakeholders.

Worrell believes the organizations it collaborates with have the ability to develop innovative concepts through a creative brainstorm process. By engaging project stakeholders into the sessions, the results are a direct involvement of people with unique perspectives in the co-design of things and technologies used.

It is common for Innovation Labs at Worrell Design to incorporate analogies to get participants to think outside the box. Clients bring in their homework assignments of analogous industry examples, then collaborate in teams and begin building concepts from products of existing platforms. The existence of alternative solutions gets the ball rolling for concepts that break free of traditional thought.

Analogies are one example of how key stakeholders of product development can contribute to the creative process. Innovation Labs trigger and harness concepts and translate each to design solutions. Enforced at Worrell and defined at the Participatory Design Conference 2008, is a vision that interaction among research designers and stakeholders is a skill where the core practice is human interaction among various groups. It is about involving different stakeholders to define direct needs each holds, and organizing those needs into a flexible solution that in the end aligns to successful product design solutions.

Please visit our company website at www.worrell.com for more information or feel free to contact me for photos or additional information on Mr. Sohlden's presentation.

Worrell partners with leaders in corporations and forward thinking entrepreneurs to create value through the power of design. Worrell is an international product design, development and strategy firm resolute in creating rewarding financial outcomes through building brands from the product out since 1976.
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Contact:

Emily Matjecek
Marketing Director
Worrell
1414 Marshall St NE
Minneapolis, MN 55413
612-638-6000
ematejcek@worrell.com
http://www.worrell.com

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Press Release Contact Information:

Emily Matjecek
Worrell
Marketing Director
1414 Marshall St NE
Minneapolis, MN
United States 55413
Voice: 612-638-6000
Website: Visit Our Website