Worrell Recognized as an IDEA Design Award Finalist for Landscape Wall Made from 100% Recycled Material
Worrell is an international product design, development and strategy firm resolute in creating rewarding financial outcomes through building brands from the product out since 1976.


    MINNEAPOLIS, MN, November 14, 2008 /Minnesota News Articles/ -- Collaborative Design of New Wall Units Creates the Most Significant Advance in Retaining Wall Construction Materials and Methods in More than 20 Years.

The design and engineering of Millenia Retaining Wall Units, the result of the combined efforts of Worrell and Millenia Wall Solutions, received the honor of being named a finalist in the 2008 IDEA (International Design Excellence Award) competition. Millenia's recycled polymer retaining walls offer refined aesthetics, outstanding durability, labor-saving installation efficiency, and a lower environmental impact than traditional wall products. The IDEA program is the premier international competition honoring design excellence in products, eco-design, interaction design, packaging, strategy, research and concepts. For the complete story on the design of Millenia Wall's new unit visit www.worrell.com.

Worrell and Millenia teamed on the design of the first generation of Millenia's product. Manufactured in 100 percent recycled, pre-consumer polymeric resins, each Millenia SC100 unit weighs only five pounds versus 60 to 100 pounds each for concrete blocks. Compared to using concrete blocks, a contractor's crew can install an equivalent size wall while lifting only 10 percent of the weight. When placed, the weight of a Millenia wall is achieved by adding crushed stone fill, and the result is a wall with all the strength and stability of a conventional retaining wall.

An independent Life Cycle Assessment concluded that when used instead of concrete blocks, Millenia polymer wall units provide a 55 percent reduction in total environmental impact, including a 65 percent reduction in greenhouse gas emissions. Based on the Leadership in Energy and Environmental Design (LEED) Green Building Rating System, developed by the U.S. Green Building Council, using Millenia walls units in construction applications can earn up to eight LEED credit points.

About Worrell
Worrell is an international product design, development and strategy firm resolute in creating rewarding financial outcomes through building brands from the product out since 1976. They are headquartered in Minneapolis with multiple international offices, including one in Shanghai, China. Worrell partners with leaders in corporations and forward-thinking entrepreneurs to create brand value through the power of design. Worrell believes that design is the new currency of the global economy of building brand value for customers. The everyday interaction customers have with products is the concrete representation of the brand. For more information, visit www.worrell.com or call 612.638.6000.

About Millenia Wall Solutions
Headquartered in Minneapolis, Minn., Millenia Wall Solutions (www.milleniawalls.com) is setting the 21st century standard for the construction of segmental retaining walls by advancing the most significant innovation in the industry since the 1980s. Millenia has introduced an inventive, high-tech alternative to conventional building materials. Millenia is a member of the U.S. Green Building Council and GreenSpec-listed. Our retaining walls are eco-friendly and offer incomparable beauty, strength, stability and durability - achieved with lightweight, recycled polymeric resin materials that contractors can install easily, quickly and with less labor. The Weight is Over*. Ready to Build Intelligently? Check out Millenia on our Web site. Then give us a call at 1.866.549.WALLS (9255).
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Contact:
Emily Matejcek
Worrell
1414 Marshall Ave NE
Minneapolis, MN 55413
612-638-6000
ematejcek@worrell.com
http://www.worrell.com

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Press Release Contact Information:

Emily Matejcek
Worrell
pressreleasepoint
1414 Marshall Ave NE
Minneapolis, MN
US 55413
Voice: 612-638-6000
Website: Visit Our Website